How it works

AI-managed means something specific.

Every Astia site goes through the same lifecycle: you tell us what to change, an AI agent drafts the change, we review it, and Netlify deploys it. That loop runs on every property we manage. Here is what each step looks like in practice.


01 — The lifecycle

How a change actually happens.

01 You 02 AI agent 03 Marco 04 Netlify
01

You

Email, WhatsApp, or directly in the CMS — you describe what needs to change. "Add the new tasting menu." "Update the rates for August." "The contact page address is wrong." Any channel that reaches us works.

02

AI agent

Our AI agent reads your request, opens your repository, drafts the change as a Git commit, and pushes it to a preview branch. This typically happens within an hour. The agent never deploys to production directly.

03

Marco

A human reviews every agent change before it goes live. We check the copy, the layout impact, the SEO. If something looks off, we adjust it or send it back. Most changes pass review in under five minutes.

04

Netlify

Once approved, Netlify builds the site, runs the optimisations, and deploys to a global edge network. Your visitors see the change within two minutes of approval. Performance scores are unchanged. Nothing else moves.


02 — The build

From signed contract to live site.

Two to three weeks. Four phases. You see the work at every stage. The build is a fixed-scope project; the maintenance afterwards is the subscription.

01
Day 1–3

Discovery

We learn your property — the rooms, the rates, the booking engine, the brand voice, the photography you have. We audit your current site if there is one. We agree on the scope and the launch date.

02
Day 4–10

Design

We design the homepage and one inner page as full mockups. You see them, you give notes, we iterate. Once approved, the rest of the site follows the same system. No surprises later.

03
Day 11–17

Build

Astro project setup, all pages built, content migrated, booking engine integrated, performance tuned, SEO configured, multi-language scaffolding if applicable. You can review the staging URL at any point.

04
Day 18–21

Launch

Final QA, performance audit, accessibility check, SEO sweep. DNS cutover happens during a window you choose. Post-launch monitoring for the first 48 hours. Then the lifecycle begins.


03 — The technical case

Why Astro.

Astro is the framework behind some of the fastest websites on the public web — Google's own developer site, Netflix's job board, parts of NASA, Figma, Microsoft. It generates static HTML at build time, which means no database queries on every visit, no server-side code to attack, and no JavaScript downloaded by default.

First contentful paint
0.7s
Industry average: 3.4s
Total page weight
~80 KB
WordPress average: 2.1 MB
Lighthouse performance
98–100
Hotel industry median: 42
Time to deploy a change
< 2 min
Agency average: 3–14 days
A modern hotel reception, quiet in the morning

The boring infrastructure choices are the ones that compound over years.

Astia · principle 02
04 — What's included

Every Astia subscription includes the boring necessities.

Hosting & infrastructure

  • + Global edge network (Netlify)
  • + SSL certificates, renewed automatically
  • + Daily backups, via Git
  • + DDoS protection at the CDN layer
  • + 100% uptime SLA

Security & maintenance

  • + No database to compromise
  • + No plugins to keep updated
  • + Quarterly performance audits
  • + Annual accessibility review
  • + Annual design check-in

Content & editing

  • + Sveltia CMS access
  • + Unlimited team members
  • + Multi-language editing
  • + Version history on every change
  • + Direct booking engine integration

AI agents (Managed only)

  • + Email-to-edit workflow
  • + Booking system monitoring
  • + Automatic content drafts
  • + Human review on every change
  • + Response within 24 hours

05 — The math

What direct bookings actually save.

Saved per month
CHF 3,240

vs. paying booking.com commission on 18 average bookings.

Assume a 30-room property, 65% occupancy, average rate CHF 240, 30% of bookings via OTAs at 15% commission. Shifting 18 of those bookings per month to direct via a fast website saves CHF 3,240/month. Astia Managed costs CHF 350/month. The math compounds.


06 — Behind Astia

Astia is a product of Marcorosso Consulting.

We're a small team based in Lugano with two decades of combined experience across hospitality technology — Triptease, SiteMinder, Cloudbeds, Canary Technologies, Planhotel. The Exploreans collection was the first portfolio of properties built on this stack. Astia is the productisation of that work.


Ready to see if Astia fits?

Apply now. Two properties per month, reviewed personally, three business days to a response.

Apply for a site