Notes from inside the shift.
Short essays on what changed in web development, why hotel websites still cost a fortune, and what the AI era actually means for independent operators. Updated when there is something worth saying.
Connect anything. The case for open hosting and APIs in 2026.
Walled-garden website builders made one thing easy and everything else nearly impossible. The hotel that wants to integrate its booking engine, CRM, revenue management, and guest messaging needs an architecture designed to connect — not one designed to lock in.
Read →Vibe coding, AI agents, and the new economics of small business websites.
Two years ago, building a website still required engineering. Today, much of it requires taste. The shift, called vibe coding by the people doing it, has rewritten the economics of small business web development — and most of the industry hasn't adjusted.
Read →You don't have to rent your website. A practical guide to owning your code.
When you pay Wix or Squarespace every month, you are paying rent. Stop paying and the site disappears. Owning your website code is not just for developers — and in 2026 it costs less than renting.
Read →Why hotels still pay 1995 prices for websites in 2026.
The cost of building a website fell by roughly 90% in the last decade. The price paid by hospitality buyers fell by approximately zero. The gap is where the agency model now lives — and why a new generation of services is going to eat it.
Read →The end of the €30,000 hotel website. And what replaced it.
A 30-room boutique in 2015 paid an agency €25,000–40,000 for a website that took five months to build and started looking dated in two years. In 2026, that same site can be built in three weeks for less than the agency's deposit. The technology changed. The pricing has not. Yet.
Read →